Acting at the sweet spot between UI/UX to create simple & clean work for humans.


IllumiCare Digital Piece

IllumiCare needed an updated digital piece for their online campaign. IllumiCare, a biotech startup, located in Georgia, wanted to transform their printed pieces to a more branded digital piece. I created a six-page digital piece that focused on their logo; a rounded light-bulb and health care symbol hybrid. The logo is used as iconography and visual element weaved throughout the digital piece. The intention is to make their branding a part of their content. The vibrant colors help convey a sense of innovation and youthfulness.

Utilizing their brand guidelines to update a new fresh look.

Mood Boards